Crazy, right? Why You Want Your Pinterest Account Open for Business A study from the University of Massachusetts at Dartmouth found that millenials are more likely to buy something after they have pinned it (47%) than after liking it (38%) or tweeting about it (33%). They use it to research various products, check out different options, and even buy products. Sometimes they might be looking for a recipe to make for dinner next Tuesday or ideas for a nursery, but pinners do so much more than that on Pinterest.Īccording to this article from Hootsuite, 93% of pinners report using Pinterest to plan a purchase. They are looking for ideas or products for a specific purpose in their life. They aren’t on there to see pictures of their aunt’s new kitten or what outfit their best friend from high school wore on a blind date. No matter what the actual rank, because it’s a search engine, you want to be on it!Īnother thing to note about Pinterest is visitors are looking to take action. I’ve heard it’s the third most-used search engine, although I haven’t been able to confirm that.

Pinterest’s purpose is actually more of a search engine, like Google, than a social media platform, like Facebook or Instagram. While it does have the social aspect of being able to follow your friends, share ideas with them, and collaborate, that’s not all it is. Many people see Pinterest as a social media platform. Ok, before we get started, a little info about Pinterest. I’m sharing not only the first steps you need to go through to get your Pinterest account open for business (with screen shots), but an overview of why you need Pinterest, as well! Pinterest Background Information

Even knowing this, there are lots of people that choose to ignore Pinterest because they “don’t get it” or they wonder if they “really need another social media network.” If you’re one of these people, you’re in luck. Most small-business owners have heard by now that Pinterest is THE place to be if they want to market their products and grow their business.

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